9 Statistics Every Business Owner Should Know About Marketing Your Local Business Online | educestednet.ga

As a small business owner you may be wondering if you should invest any time or money on marketing your local business online. After all you are already being pulled in a thousand directions by your business, your staff, your customers; and the last thing you need is another responsibility – especially if it won’t pay off.I understand your concerns so in this article I aim to give you some facts that will help you make a better decision. To start with I think its important that you realize that search engines are now the number one media type consumers use to find local business like yours.Your local customers prefer to use Google and Bing over the yellow pages, internet yellow pages, local newspapers, print white pages, television, direct mail, consumer review sites, and even radio.


Here are 9 Statistics To Show The Importance Of Marketing Your Small Business Online1. “63% of Americans have substituted the internet and local search for phone books.” This statistic shows where your customers are migrating and where you should shift your marketing efforts.2. “Yellow Page usage has dropped 55% since 1999 and continues to do so by 4% every year.” While advertising in the Yellow Pages may still be profitable, especially since a lot of your competitors are leaving that space, it does show the trend on where your customers are migrating3. “More than 30% of ALL internet searches are local and include the location in the search.” This shows that your customers are searching for you and your business on their computers and their smart phones.
4. “According to Yahoo 92% of all business searchers start looking online, either at home of on their mobile phones.” This statistic is staggering to me and should highlight the importance of ensuring your business is showing up in the right place and in the right context.5. “97% of consumers use online searches when researching products or services.” Again, another statistic that should catch your attention.6. “73% of online activity is related to local content.” This is very impressive and further drives home the point that you need to ensure your business is ready for the internet revolution.7. “82% of local searches result in an in-store visit, phone call, or purchase.” How impressive is that? This shows how essential it is for you to set up your site so its conducive for local customers looking for you online.


8. “Facebook and Twitter have a combined member base of over 1.5 Billion users and growing.” Your customers are literally spending hours a day on social media. Are you showing up in those locations where they are? Are you showing up in the right manner?9. “The site ranked at the top of search results gets 42% of all clicks.” If you want to pull in customers from the Internet you want to ensure that you are ranking properly in the search engines.We are in the middle of an Internet revolution and local business owners like you that want to ensure they are positioned for business success need to take some critically important steps. Being aware of these Nine statistics separate you from most business owners that aren’t even aware that this massive shift is occurring.

3 Tips When Starting Your Own Business Online | educestednet.ga

To create a successful business online, you have to understand your market, know what the customer wants, then promote your services directly to your target audience.Below are three tips when starting your own business online.Market ResearchYou have to understand the core needs of your target audience to succeed. When people type a query into a search engine, they’re looking for answers to a particular problem. Whatever your business may be, your goal is to present your business as a solution to their problems.


If you understand what customers want and how they search for solutions on the internet you’ll be a step ahead of the competition.Don’t Reinvent The WheelThe most successful websites online are not always revolutionary. They took a good idea and made it better. Google was not the primary search engine ten years ago. Yahoo was the dominant engine and had considerable market share.Google didn’t reinvent the search process or launch a massive marketing campaign. There was actually little marketing done by Google. What they did was take a much needed application and improved the process.You can find success in any market you choose by identifying what the competition is not doing, then fill the need with your product or service.


You Won’t Survive Without TrafficThe lifeblood of the internet is traffic. You can have an incredibly useful website that remains unsuccessful if you don’t provide enough traffic. If no one visits your website, no one will buy from you.Social bookmarking, article writing, forum posting and paid advertisements are a proven method to bring instant traffic to your website.